Privacy Policy

1 Overview

We are a performance marketing agency based in Toronto, Canada. We collect information to respond to inquiries, provide and improve our services, run and measure marketing, and meet our legal obligations. We aim to collect only what we need, and to be clear about why.

2 Information we collect

Information you provide to us

• Contact details you enter in our forms or send us by email, such as your name, email address, phone number, company, and website.
• Scheduling details when you book a discovery call through our scheduling provider (Calendly), including the information you submit to confirm a booking.
• Any other information you choose to share with us in messages, calls, or documents during a project or inquiry.

Information collected automatically

• Device and usage data such as IP address, browser type, operating system, referring pages, pages viewed, and the dates and times of your visits.
• Cookies and similar technologies, and events sent to analytics and advertising tools (see Cookies & tracking).

3 How we use information

• To respond to your inquiries, schedule calls, and provide our services.
• To operate, maintain, secure, and improve the Site and our services.
• To measure and improve our marketing, including understanding how visitors find and use the Site.
• To send service-related communications and, where permitted, relevant updates you can opt out of at any time.
• To comply with legal obligations and enforce our agreements.

4 Cookies & tracking technologies

We and our providers use cookies, pixels, and similar technologies to run the Site, remember preferences, and measure performance. This may include analytics and advertising tools such as Google Analytics, Google Ads, and the Meta (Facebook/Instagram) pixel, which help us understand traffic and measure ad campaigns.

You can control cookies through your browser settings, and you can opt out of certain advertising cookies through the tools the relevant providers make available. Disabling some cookies may affect how the Site functions.

5 How we share information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers who help us run our business, such as website hosting, scheduling (Calendly), email, and analytics and advertising platforms (Google, Meta), under agreements that limit how they may use it.
• Legal and safety reasons, where required to comply with the law, respond to lawful requests, or protect our rights, users, or the public.
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to this policy.

6 Data retention

We keep personal information only for as long as needed for the purposes described in this policy, to provide our services, and to meet legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

7 Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to withdraw consent. Canadian residents have rights under PIPEDA. If you are in the EU/UK, you may have rights under the GDPR/UK GDPR. If you are a California resident, you may have rights under the CCPA/CPRA.

To exercise any of these rights, contact us using the details in the Contact us section. We will respond as required by applicable law.

8 Data security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9 International data transfers

We operate from Canada and use service providers that may process data in other countries. Where information is transferred across borders, we take steps to ensure it is handled consistently with this policy and applicable law.

10 Children's privacy

The Site is intended for businesses and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will take appropriate steps to remove it.

11 Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated as required by law. Your continued use of the Site after an update means you accept the revised policy.