Google Ads Management · Search Engine Marketing
Reach people looking for what you sell. We manage Google Ads campaigns, creative, landing-page alignment and conversion tracking around qualified leads, sales and acquisition cost.
Discuss your goals, budget and current Google Ads performance.
What’s Included
Choose the campaign mix for your customers and goals. We manage search intent, audiences, creative, product feeds and measurement as part of an agreed acquisition plan.
Structure Search campaigns around relevant customer needs. Match keywords, ads and landing pages, then review search terms to reduce irrelevant spend.
Separate brand and non-brand demand so results are easier to judge. Review competitor activity and decide where branded campaigns justify their cost.
Use visual campaigns to introduce your offer and reach relevant audiences. Test messages and assets against the conversion goals that matter to the business.
Manage Performance Max with defined conversion goals, relevant assets, product-feed quality and regular reporting. Review its contribution alongside the rest of the account.
Plan video, display and remarketing around relevant audiences and buying stages. Control exclusions and assess whether those campaigns contribute to valuable actions.
Check conversion tracking and bring lead quality or sales outcomes into reporting. Use those measures to guide budgets and campaign decisions.
Our Google Ads Process
Build a campaign plan, align the conversion path and improve the account as results develop.
Review demand, competition, your offer and account history. Select the campaign types, audiences and budget needed for the agreed objectives.
Build campaigns, ads and landing-page connections. Check conversion measurement before using it to guide bidding and budget decisions.
Review search terms, creative, lead quality and sales. Refine targeting, exclusions and budgets based on the results.
Google Ads can be managed as a standalone service or alongside paid social. When you use both, we consider their different roles and report brand demand separately so decisions reflect the wider customer journey.
Who We Work With
The campaign mix follows your products, services, sales cycle and margins.
Manage product feeds, Search and shopping campaigns around sales, acquisition cost and contribution margin.
Connect relevant searches with service pages and qualification. Use sales feedback to judge enquiry quality and pipeline contribution.
Target relevant service areas and searches. Track calls and forms, then review which campaigns lead to qualified enquiries and bookings.
Connect campaign goals with trial quality, activation and paid conversion, rather than relying only on signup volume.
Common Questions
Search engine marketing uses paid ads to reach potential customers. Our Google Ads service can cover Search and other suitable campaign types, with targeting, creative, budgets and conversion measurement managed together.
SEO aims to improve visibility in unpaid search results. Google Ads uses paid placements with campaign budgets and bidding. Either can work independently; the right mix depends on demand, economics and your growth priorities.
Google Ads can reach people actively searching for a product or service, whether or not they have seen a Meta ad. We assess search demand and acquisition economics before recommending the channel.
Separating brand and non-brand performance helps distinguish existing demand from new customer acquisition. Campaign structure and budgets depend on search volume, competition and account goals.
The choice depends on your objectives, audiences, assets, feeds and conversion data. We define each campaign’s job and assess its contribution before expanding the mix.
Yes. For a longer sales cycle, we can track enquiries and bring qualification or sales outcomes back into reporting. That helps assess campaigns beyond the initial click or form submission.
Ready When You Are
Tell us what you sell, who you need to reach and what your current campaigns deliver. We’ll discuss the next priorities for your Google Ads account.
